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"For people who want to whine and moan about how online dating isn't working," says psychologist Eli Finkel, "go back in time to 1975.Ask somebody, 'What does it feel like to not have any realistic possibility of meeting somebody that you could potentially go on a date with? Finkel is a psychologist at Northwestern University and a professor at the Kellogg School of Management; he's also the author of "The All-or-Nothing Marriage." Finkel and his colleagues have been studying online dating for years.You simply swipe on this stuff and then meet over a pint of beer or a cup of coffee. Online dating is a tremendous asset for us because it broadens the dating pool and introduces us to people who we otherwise wouldn't have met." Finkel's most recent piece of research on the topic is a study he co-authored with Samantha Joel and Paul Eastwick and published in the journal Psychological Science.The researchers had undergraduates fill out questionnaires about their personality, their well-being, and their preferences in a partner.In that review, too, Finkel and his co-authors suggested that the best thing about online dating is that it widens your pool of prospective mates. In a 2015 New York Times op-ed, Finkel shared another reason why Tinder and similar services may be the best option for singles.Finkel wrote: "[S]uperficiality is actually Tinder's greatest asset.

In the 2012 review, Finkel and his colleagues used the term "choice overload" to describe what happens when people wind up making worse romantic choices when they've got more of a selection.

But Finkel said the most effective way for singles to start a relationship to do is get out there and date — a lot.

Online dating through applications are location based mobile applications created to make communication easier for people who want to meet, flirt, chat, and potentially get romantically involved.

Singles typically don't adopt an either/or approach to dating — either casual sex or a serious relationship.

Most of them want to have fun, meet interesting people, feel sexual attraction and, at some point, settle into a serious relationship.

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